Champagne Laurent-Perrier was founded in 1812 but the story is really one of modern renaissance. In 1939 Eugenie Laurent sold the House to the de Nonancourt family and in 1948 Madame de Nonancourt passed control of the House to her son Bernard. Full of energy and ideas, Bernard was unafraid to challenge convention and had a modern vision of a champagne style that was lighter on the palate and could be enjoyed any time. He brought innovation and a pioneering spirit to the House, and so the Laurent-Perrier style of elegance and freshness was born. His legacy lives on through his daughters who manage the House today.
Cuvée Rosé is iconic, showcasing audacity and creativity of the House of Laurent-Perrier. It was introduced by Bernard de Nonancourt in 1968 at a time when rosé champagne was largely non existent. In fact, Cuvée Rosé created the rosé champagne category and remains he benchmark to this day.